The Cornell University Junior was in his dorm between classes when the text message came in from a friend. Check out JuicyCampus, it said.
The student found his name on the Web site beside a rambling, filthy passage about his sexual exploits, posted by an anonymous student on campus. The young man could only hope the commentary was so ridiculous nobody would believe it.
"I thought, Is this going to affect my job employment? Is this going to make people on campus look at me? Are people going to talk about me behind my back?" said the student, who asked not to be identified. He also wondered about his 11-year-old sister, who is spending more time on the Internet. "What if she Googles me? What will she think about her big brother?" he said.
JuicyCampus' endless threads of anonymous innuendo have been a popular Web destination on the seven college campuses where the site launched last fall, including Duke, UCLA and Loyola Marymount. It recently expanded to 50 more, and many of the postings show they've been viewed hundreds and even thousands of times.Fortunately, a backlash against the site is beginning to occur. I can't imagine what things will be like if type of virtual bathroom wall ever becomes part of public schools.